Sr. Officer-Marketing, CSR & Patient Welfare
Key Responsibilities:
1.Marketing:
- Develop comprehensive marketing plans to promote hospital services, specialties, and events.
- Collaborate with the internal team to create engaging content for digital platforms, including social media, website, and email newsletters.
- Coordinate advertising campaigns, including print, radio, and online advertisements.
- Conduct market research to identify trends, competitors, and opportunities for growth.
- Analyze marketing metrics and adjust strategies to optimize performance and ROI.
- Understand client needs and issues from business point of view
- Build business in new areas & conducting CME’s & Medical Camps.
- Tie up with Medical tourism companies and expand our hospital presence in serving international patients.
2.Corporate Social Responsibility (CSR):
- Develop and manage CSR initiatives aligned with the hospital’s mission and values.
- Identify community needs and opportunities for philanthropic activities.
- Collaborate with local organizations, charities, and government agencies to support community health initiatives.
- Organize fundraising events, volunteer programs, and donation drives.
- Measure the impact of CSR programs and report on outcomes to stakeholders.
3. Patient Welfare:
- Implement programs and initiatives to enhance the patient experience and satisfaction.
- Collect feedback from patients through surveys, focus groups, and direct communication.
- Work with hospital staff to address patient concerns and improve service delivery.
- Develop patient education materials and resources to promote health literacy.
- Collaborate with clinical teams to ensure seamless coordination of care and support services.
- Mentoring &Training of patient care services staff (IPD & OPD Front Office) on Grooming, Soft skills and Body language while handling patients & their relatives.
- TPA & Corporate Tie ups with our both the hospitals.
- Periodic meeting with all Govt entity/TPA and Corporate for better co-ordination and business assurance.
- Ensure proper processes of domestic IPD & OPD billing.
- Ensure the attainment Oversee the deployment and adherence of standardized policies pertaining to IPD front office, billing, TPA processing, financial counseling, systems & procedure at the facility.
- Implementing QIP per quarter targeted at cost/cycle efficiency with proper planning.
4. Stakeholder Engagement:
- Build relationships with key stakeholders, including patients, families, healthcare providers, and community leaders.
- Represent the hospital at networking events, conferences, and industry meetings.
- Serve as a liaison between the hospital and external partners, fostering positive relationships and collaboration.
- Communicate the hospital’s mission, values, and achievements to internal and external audiences.